With “Lovere, the Village of Light – Reflections of Sustainability,” Goboservice-branded floodlights were put at the service of environmental stewardship.
In fact, the municipal administration led by Claudia Taccolini has decided to raise awareness among residents and tourists on the issue of water conservation, the identity element of the charming tourist center nestled on the shores of Lake Iseo.
With the “Notte Romantica,” the early summer event that unites all the member entities of the club of I Borghi più belli d’Italia, the symbolic places of the town of Bergamo, from Piazza XIII Martiri to Palazzo Tadini, were dressed in light to convey direct and engaging awareness messages.
Indeed, the current edition of the urban lighting project, which began in 2016, features themed graphics created by Sandro Cleuzo, a Brazilian character designer accompanied by two young artists from the area: Eleonora Contessi e Gennaro Varriale.
And so, cute cartoon characters came to luminous life on the scenic lakefront buildings to entertain and at the same time make young and old think about the responsible use of the precious natural resource.
Highlighted Culture Councilor Marco Bonomelli, “Through the projected images and narratives, the environment becomes a visual story and an opportunity to reflect on its value and the urgency of its protection.”
The artistic and social direction of the city administration has found enthusiastic endorsement in Goboservice, which has made Green Eeconomy issues the guidelines of its production and business policies.
Finally, special thanks must be reserved for the technicians of partner Valgroup who took special care to expertly install full color gobos in the Divum 50k and Golux Plus projectors owned by the municipality.
