Advertising Projection  Lighting for Interiors and Exterior Spaces

Advertising projection transforms surfaces through light. Patterns, logos and visual content can be projected onto walls, floors and ceilings, creating immersive environments and enhancing the perception of the space.

Spaces Often Feel Static and Undefined

Many environments rely on permanent design elements that are difficult to modify or update over time. Walls, floors and surfaces can remain underused, limiting the possibility to create different atmospheres depending on the context, the event or the specific needs of the space.

For designers and venues, this reduces the potential to create engaging and memorable experiences.

gobo projection for advertising

Light as a Design Material

gobo projection

With advertising projection, light becomes an integral part of the space. Pictures, logos and thematic elements can be projected directly onto existing surfaces, enhancing the environment without making permanent changes to the surfaces.

Projected visuals can also be adapted, updated or replaced according to the context, the event or the specific needs of the space.

Advertising Projection in Real Environments

From retail and hospitality to exhibitions and events, gobo projection adapts to different contexts and design needs.

Precision Tools for Visual Atmosphere

Our projectors deliver sharp definition, consistent brightness and reliable performance across different environments.

Combined with custom gobos, they allow the creation of detailed patterns and visual effects tailored to each space.

Logo projection with Signum
Riva mapping projections

Advertising projections can be customized and properly sized according to the projection surface. Each advertising projection is developed starting from the environment itself. We provide technical analysis, simulations and projection calculations to ensure that the visual result integrates correctly with the space and viewing conditions.

Designed Around Your Space

Advertising gobo projections can be used across different contexts, from retail environments and hospitality spaces to exhibitions and events. Each project requires a different visual approach, adapting graphics, textures and projected content to the specific characteristics of the environment and create visual solutions tailored to the identity and function of each space.

Projects

Discover how our lighting technologies come to life in real-world projects.

University Of Paris

University of Paris: gobo projection with Divum 30K Plus

The small projector, the DIVUM 30K+, Led with only 200W is capable of making large projections with sharp and bright images. In this case it was requested to project the logo of the University of Paris at a size of 20 meters on the facade of one of the buildings of the Faculty of Medicine.

Milan’s University

projection_university_bicocca_milan

The Bicocca University of Milan, on the occasion of the 25th anniversary of its establishment, relied on Goboservice to enhance the important occasion. With two Divum 50k projectors, known for their power and image quality, Goboservice lit the U6 and U7 buildings on campus. 

Paris

paris-forest

In the avenues around the cultural institute, 13 Golux Plus projectors rented by the museum project the faces of the Surui Indians, members of an indigenous Brazilian community at risk of extinction due to wild deforestation, onto the foliage of the trees.