On the occasion of the 42nd Agricultural Fair of the Bergamo Plain, which will be held April 21-27, 2025, Goboservice has created an architectural projection intervention on the facade of Treviglio’s Town Hall, transforming it into a bright and evocative showcase to promote three of the most anticipated events of the season: the Agricultural Fair itself, the 19th Treviglio Cavalli (scheduled for May 9-11, 2025) and Treviglio Country 2025.
The projection, visible from the entire square, harnessed the power of two Divum 50K projectors, high-efficiency LED devices that are ideal for long-distance outdoor installations. The Divums ensured perfect legibility of logos, dates and graphic elements, even in ambient light.
The intervention included the projection of visual content consistent with the identity of the events: from the historic Agricola Fair, a symbol of rural tradition and innovation in Lombardy’s agri-food sector, to the liveliness of Treviglio Cavalli, an event dedicated to the equestrian world, to the energy of Treviglio Country, with its references to western imagery. Warm colors, silhouettes of tractors and horses, along with the official logos of the events, animated the historic municipal facade, transforming it into a powerful tool for visual communication and territorial promotion.
Special thanks go to technical partner Marco Cattaneo, who followed the installation with professionalism and precision, ensuring a flawless result. Heartfelt thanks also to the TreviglioAgricultural Fair Authority and the City of Treviglio for the trust placed in the lighting solutions signed Goboservice.
Once again, light becomes language, enhancing the architectural heritage and helping to tell, in an original way, the events that make the area come alive.
