Ermenegildo Zegna has chosen the Milan Central Station to present their autumn winter 2019-2020 collection. The location was not chosen by chance; “in a world where borders continue to close – said artistic director Alessandro Sartori – I felt the need to support the power of openness and multiplicity through my role as fashion designer “. Not only the location, but the collection itself designed for “a multicultural generation of world citizens is my concrete answer to what I see and hear”. A place of arrivals and departures, but also of integration and acceptance of diversity to be the backdrop for the fashion show, which opened Milano Men’s Fashion. While the fashion shows took place in the atrium of the station, the exterior was livened up with 20 Golux 1000s that projected the logo and coloured the entire front facade in blue.
Similar Posts
Christmas with GOBOSERVICE
Like every Christmas, many Italian cities are filled with images and colors thanks to GOBOSERVICE and its partners throughout the territory. With a journey through the major cities of Italy, we discover the gobos and projectors installed for the Christmas holidays. Our first stop starts right from Trento , with elegant and impactful installations. Thanks…
Orvieto turned green on Saint Patrick’s Day with Global Greeening
Orvieto celebrated Saint Patrick’s Day joining the Tourism Ireland’s Global Greening initiative, at its 9th edition. Together with Saint Patrick’s Well, another popular monument of the town was illuminated with the Irish shamrock thanks to Grandi Proiezioni, the company specialised in conception, planning and implementation of luminous scenography, distributor for Goboservice projectors in Tuscany.
Spoilers of “The Game of Thrones”
At the beginning of the transmission of the sequel to one of the most anticipated programs of the year, the PLAY International association has decided to exploit the event for a campaign of great impact and so in collaboration with Publicis Conseil and Prodigious, has chosen to raise awareness among the spectators by proposing…
“Let’s light up Christmas” in Pinerolo
Kandinsky, Mirò and Mondrian in Pinerolo to decorate the Christmas of the Piedmontese town with an elegance with abstract, surreal and neoplastic lines typical of the styles of the artists mentioned. Goboservice and its partner Onelectric interpreted the desire for originality of the junta chaired by the mayor Luca Salvai and his deputy with responsibility for tourism, Francesca Costarelli, accepting the idea of getting involved to create a luminous scenography at the same time innovative and Christmas .
The Divum for Somfy’s 50th anniversary
A Divum 30KR Led Projector gobo was used to project the logo of the important anniversary of the French company, world leader in home automation. The projection on the headquarters building in Cluses was handled by LTBL and Vendredi 4 and fully met the expectations of the prestigious client, as Benjamin Petit of LTBL states:…
The Mediterranean dresses up in lights with Goboservice at the Straits Biennial
Last September 30, the first edition of “The Straits Biennial – First International Exhibition of Art, Architecture, Landscape, Writing, Video, Photography of the Straits.” The event was sponsored by the Order of Architects of Reggio Calabria and Messina and the respective Metropolitan Cities. The event is an opportunity to propose initiatives aimed at the growth of…