Ermenegildo Zegna at Milan Central Station

Gobo projection Ermenegildo Zegna Central station Milan

Ermenegildo Zegna chose the Milan Central Station to present the fall-winter 2019-2020 models.
A place that was not chosen at random, but because “in a world where borders continue to close-I commented artistic director Alessandro Sartori-I felt the need to support the power of openness and multiplicity through my role as a fashion designer.” Not only the chosen location, but the collection itself, designed for “a multicultural generation of world citizens are my concrete response to what I see and feel.” A place of arrivals and departures, but also of integration and acceptance of diversity.” to serve as the backdrop for the fashion show, which opened Milano Moda Uomo.
While the parades took place in the station concourse, the exterior was enlivened by 20 Golux 1000s that projected logos and painted the entire front facade blue.

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